The Adrienne Arsht Center for the Performing Arts in Miami-Dade County (@arshtcenter) is proud to announce that Dale Edwards has joined the Center as Vice President of Marketing. Edwards will be responsible for the marketing and sales efforts for Arsht Center presentations, including Broadway, dance, theater and music. In an effort to enhance the Centre’s connection with the Miami-Dade community, Edwards is also responsible for institutional marketing, branding and supporting the Centre’s education and community engagement initiatives.
A graduate of Ohio University and Brooklyn College’s MA in Theater Management program, Dale Edwards has spent most of his career in New York City in performing arts marketing and advertising. He has worked with organizations as diverse as Alvin Ailey American Dance Theater, Disney Theatrical Productions, Manhattan Theater Club, SpotCo Advertising and The Metropolitan Opera. Edwards entered academia as a founding faculty member of the University of Connecticut’s Arts Administration program, which includes an online graduation certificate and a Masters of Fine Arts program in residence. Most recently, he led the marketing and communications team at the Houston Grand Opera. While there, he helped navigate the organization in the aftermath of Hurricane Harvey and created HGO Digital, a streaming series launched during the pandemic.
“Dale brings to Miami an extraordinary background in marketing a variety of performance styles that align with the high-profile presentations at the Arsht Center. Coupled with his interest in Miami’s unique and diverse makeup, his expertise will serve us well as we realize our strategic vision of creating a vibrant cultural community that has global impact, locally connected and fearlessly creative, ”said Johann Zietsman , President and CEO of Arsht Center.
“The transformative impact the Arsht Center has had on Miami over the past 15 years is inspiring. I am extremely proud to join the wonderful team who are committed to further integrating the arts into the lives of so many people in South Florida. I look forward to getting to know the community and helping them discover the gem that is the Arsht Center, ”said Edwards.
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